Chapter 7 - Data Analysis

Chapter 7 – Turn Data into Insight: A Guided Approach to Analysis

You’ve gathered your data—now it’s time to make sense of it.

This chapter helps you shift from collecting information to uncovering meaning. You’ll learn how to move beyond summary to reveal patterns, relationships, and tensions that directly address your research question. Through practical strategies like coding, thematic analysis, and comparison, you’ll build a clear, research-driven foundation for your argument.

Inside this chapter, you’ll discover how to:

• Select and apply analytical methods suited to your design
• Engage deeply with your data to find unexpected insights
• Navigate cycles of reflection, revision, and refinement
• Connect your interpretations back to your research question and field
• Articulate why your findings matter and how they contribute

Why it matters:
Analysis isn’t about fitting data into boxes—it’s about making your thinking visible and purposeful. This chapter guides you to turn complexity into clarity, laying the groundwork for a thesis that speaks with confidence and depth.

Ideal for: Students ready to transform raw data into meaningful, original insight.

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